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Pricing for the Irrational Brain

2018-11-13T12:47:53-05:00September 10th, 2015|Articles, Featured|

Business 2 Community posted this article with several tips for presenting pricing information to customers. These pricing strategies take into account the way a consumer's "irrational" brain will interpret different presentations of pricing information. Some of [...]

What Makes a Leading Distributor?

2018-11-13T12:43:37-05:00August 14th, 2015|Articles, Featured|

The Aberdeen Group published in February a comprehensive report titled "What Has Changed in Wholesale Distribution: 2015 & Beyond." This interesting look at successful or "Top Performers" across the distribution industry identifies those metrics at [...]