Can You Safely Increase Margin?
Ask Yourself 5 Questions
1. How Does My Margin Compare?
It’s hard to know just by looking at your company margin. Sales mix alone makes that tough. To see how you’re really doing, compare your pricing practices vs. industry leaders. Let us show you how you benchmark on key metrics.
2. Do I Make Enough on Incidentals?
Target your “low-hanging fruit”. Your least price-sensitive sales are the quickest and safest path to higher margin. You should be making 10 to 12 points more than your average on these sales. Only 1 in 5 distributors do. Identify incidental sales that are underpriced and make more.
3. Am I Using Contracts Correctly?
Do you have a ton of contracts? Is your team using them the way they should, or do they leave money on the table? For most distributors, 60+% of their contracts aren’t needed. Identify contracts to eliminate, help your team make better decisions and simplify contract maintenance.
4. Does the Sales Team Trust My Pricing?
You put so much work into pricing, only to have the sales team cut your price. If they override your system price more than 20% of the time…you need to rethink how you price. Charge the “right price” and build a culture that trusts your pricing.
5. Are We Ready for the Future?
Your marketplace and competitors are changing fast. Make sure your pricing reflects how you want to go to market. Balance sales and profit growth. Ensure that your online pricing gives the right impression and doesn’t undermine your traditional business. Let us show you a path to a more profitable future.
Some of Our Affiliates
Some of Our Affiliates
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Tell us about your business and the challenges you face. See how companies just like yours have increased margin.
Paul Parsons
Paul@profit2.com