Staff Bios

Staff Bios2017-11-03T15:26:52+00:00

With a wealth of experience, the pricing experts at Profit2 help manufacturing and distribution companies improve margins and increase profits.

David Roller, President

Staff Bios/Profit2Dave is the President of Cornerstone Partners Consulting Group, the parent company of Profit2. He founded Profit2 11 years ago after a 20-year career in the Industrial Distribution Industry. His personal experience spans virtually all roles inside an industrial distribution firm. His executive experience includes leading Procter & Gamble’s industrial distribution business, serving as Vice President of Gibson Distribution and revitalizing a $100 million MRO distribution division of Koch Inc. In that role, Dave led an effort that doubled sales and increased profits 7-fold in just five years.

Dave holds Masters Degrees in Finance and Business Administration.

David Roller, President
 (913) 669-9057 
[email protected]


Sheryl Reed, Senior Partner

Staff Bios/Profit2Sheryl is Manager of Operations for Profit2 and has responsibility for the architecture and structured development of Profit2’s patented analytical tools. She has managed pricing for companies across several industries, using multiple platforms, operating systems and pricing software.

Before joining Profit2, Sheryl was Manager of Pricing Strategies for the Franciscan Systems and President of The Lighthouse Group, a consultancy focused on helping companies improve pricing by leveraging technology.

Sheryl has a BA in Information Technology and an MBA from Ottawa University.

Sheryl Reed, Senior Partner (913) 669-9058 
[email protected]


Paul Parsons, Sales Director

He earned his MSBA from Rockhurst University in 1997 and has been in corporate sales and management in the industry since graduation. Paul has qualified for numerous President Club and Leadership qualifier conferences and enjoys connecting with business owners and executives who are passionate at looking at measures to increase profitability in their businesses.

Paul Parsons, Sales Director [email protected]


Melissa Heying, Project Manager

Staff Bios/Profit2Melissa is the Project Manager for Profit2. She is in contact on a daily basis with Profit2’s clients to ensure the highest level of communication and service. Her role is multi-faceted from the preliminary stages of the project all the way through to the project’s completion.

Melissa earned her Bachelor of Science degree from the University of North Carolina in Greensboro. She has 15 years of experience in software programming, pricing and billing analysis, business assessment, quality control, and project management.