Welcome to Profit2

Each of our partners at Profit2 has faced the same challenges you face. We’ve worked as sales people and led companies within your industry. We know how it feels to walk the line between delivering sales, maintaining customer relationships and delivering profit.

At Profit2, every one of our 25 member team is a pricing improvement specialist with just one area of focus: pricing! We have conducted over 250 successful margin improvement projects over 20 years. Our clients include manufacturers, distributors and master distributors in more than 30 industry segments We have worked with all major ERP systems and legacy systems.

Meet Our Team

Dave Roller
Dave RollerFounder and President
Paul Parsons
Paul ParsonsPartner
Sheryl Reed
Sheryl ReedPartner
Will Roller
Will RollerPartner
Jennifer Fox
Jennifer FoxProgram Manager
Carol Garrison
Carol GarrisonProgram Manager
Melissa Heying
Melissa HeyingProgram Manager
Chris Barrero
Chris BarreroAssistant Program Manager
Charlie Leger
Charlie LegerIT Architecture Manager

Our Affiliations