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How PE Firms Are Using Pricing Data to Win & Scale Distribution
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Every Tariff Has a Silver Lining
You can use the cover of vendor cost increases to gain 3 to 4 extra margin points on thousands of "incidental" items. These make up 70% of the items your customers buy. They spend less than $150 a year per item and buy each item only 1 or 2 times a year. As a result your customers don’t watch ...
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Case Study – Start Slowly
Profit2 Works with HVAC Distributor to Increase System Price Utilization and Margin Client Profile: $75 million HVAC Distributor, 6 branches in a 3 state area Servicing Residential and Commercial Contractors 70% of sales are equipment and price-sensitive items Client used customer pricing to price about 15% of sales One corporate matrix to price all of remaining sales Sales force controls ...
Case Study – Play Defense First
Profit2 Works With Electrical Distributor to Overcome Sales Resistance and Increase MarginClient Profile:$90 million Electrical Distributor, 15 branches in 4 state areaServicing Residential & Commercial Contractor, Industrial & Utility CustomersClient uses combination of customer-specific and matrix pricingSales force traditionally has wide latitude in pricingThe client had a concentration of sales very typical for an Electrical Distributor:Over 2/3 of this clients ...
Making the Case
Profit2 has had the privilege of working with many businesses in a wide variety of industries. Follow the links below to case studies featuring businesses who have discovered the benefit of focusing on pricing:Profit2 Client ERP MigrationClient was converting from a legacy to new ERP system. Client wanted to update all pricing records, eliminate counter-productive pricing and import pricing records ...
Case Study – Be More Granular
Client Profile:$85 million MRO Industrial DistributorA wide variety of OEM, General Industrial, Contractor and Institutional customersSignificant variety of products to support multiple customer industriesClient had Pricing Manager largely dedicated to system maintenanceBackground:This distributor’s margin had been stable for years. However, overall margin benchmarked at about -1.5 points lower than similar Profit2 clients. Through our Benchmark Pricing analysis we came to the following ...
For informational purposes only. Final cost will be determined by actual customer data submitted.
Use this calculator to estimate how much you can increase your profit. Select your industry, enter your annual sales, adjust your stock sales percentage, and choose how often your team uses the system price.
As you make selections, the results on the right will update automatically once all fields are chosen.

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Profit2 AD Electrical Video
Profit2’s Paul Parsons and company founder Dave Roller share insights from over 300 wholesaler engagements, focusing on margin optimization strategies for electrical distributors. Their benchmarking study highlights five key pricing benchmarks — including differences in margins between large vs. small customers, invoice sizes, and incidental purchases. The data shows that top-quartile distributors consistently capture higher margins by strategically managing low-volume and incidental sales, resulting in measurable improvements in profitability.
Every Tariff Has a Silver Lining
You can use the cover of vendor cost increases to gain 3 to 4 extra margin points on thousands of "incidental" items. These make up 70% of the items your customers buy. They spend less than $150 a year per item and buy each item only 1 or 2 times a year. As a result your customers don’t watch ...
Case Study – Start Slowly
Profit2 Works with HVAC Distributor to Increase System Price Utilization and Margin Client Profile: $75 million HVAC Distributor, 6 branches in a 3 state area Servicing Residential and Commercial Contractors 70% of sales are equipment and price-sensitive items Client used customer pricing to price about 15% of sales One corporate matrix to price all of remaining sales Sales force controls ...
Case Study – Play Defense First
Profit2 Works With Electrical Distributor to Overcome Sales Resistance and Increase MarginClient Profile:$90 million Electrical Distributor, 15 branches in 4 state areaServicing Residential & Commercial Contractor, Industrial & Utility CustomersClient uses combination of customer-specific and matrix pricingSales force traditionally has wide latitude in pricingThe client had a concentration of sales very typical for an Electrical Distributor:Over 2/3 of this clients ...
Making the Case
Profit2 has had the privilege of working with many businesses in a wide variety of industries. Follow the links below to case studies featuring businesses who have discovered the benefit of focusing on pricing:Profit2 Client ERP MigrationClient was converting from a legacy to new ERP system. Client wanted to update all pricing records, eliminate counter-productive pricing and import pricing records ...
Case Study – Be More Granular
Client Profile:$85 million MRO Industrial DistributorA wide variety of OEM, General Industrial, Contractor and Institutional customersSignificant variety of products to support multiple customer industriesClient had Pricing Manager largely dedicated to system maintenanceBackground:This distributor’s margin had been stable for years. However, overall margin benchmarked at about -1.5 points lower than similar Profit2 clients. Through our Benchmark Pricing analysis we came to the following ...
